Puppy Love

It was an impossible brief: do something famous for no money. So to help New Yorkers get off dating apps and find true love, we partnered with Social Tees Animal Rescue and put 10 of their abandoned dogs on Tinder.

Results: One Show Merit, 2x Webby Winner, Communication Arts, 55 million impressions, press in 96 countries with $0 media spend, all 10 dogs got adopted.

Case Study

User Experience

Since people on Tinder aren’t exactly looking to settle down right away, we offered the option to walk, foster or adopt the dogs.

Press