The Handy Awards
Let’s face it, our industry loves award shows. So I made the first award show where you could award yourself, no work needed. Much to my relief, people loved it.
Results: Top 50 most-read article on Adweek.
User Experience
Shake your phone to win a Handy. The app tapped into the smartphone’s accelerometer, so the more you shook the more prestigious your award.
Shortlist (wood)
Bronze
Silver
Gold
Best In Hand
Social
Press
The Handys was picked up by ad press around the world like the UK, Australia and other places with cool accents.