The Handy Awards
Ad awards are one big circle jerk. So I took the piss out of them with the Handys, the world's first award show where you could award yourself. Much to my relief, people loved it.
Results: Top 50 most-read article on Adweek.
Press
The Handys was picked up by ad press around the world like the UK, Australia and other places with cool accents.
User Experience
Shake your phone to win a Handy. The app tapped into the smartphone’s accelerometer, so the more you shook the more prestigious your award.
Shortlist (wood)
Bronze
Silver
Gold
Best In Hand
Social
