Bury The Bills

Bigoted politicians were introducing hundreds of anti-LGBTQ bills, but their official government communication was still fax. So we put up “bill-boards” at the NYC Pride Parade that let people clog their fax machines with steamy excerpts from queer novels.

Results: One Show Merit, 5x Gold at Anthem Awards, 214 million earned impressions with $0 media spend, 15 bills buried.

Case Study

PRESS

Cover Page

Along with the steamy excerpts, we included this cover page that explained why we were clogging their fax machines.

It gives me great joy to think about how mad they were when they read this.

“BILL” BOARDS