ALL YOU CAN JET

Would you delete all your Instagram pictures for the chance to take new ones around the world?

That’s what people did to enter our All You Can Jet Sweepstakes, which offered winners unlimited JetBlue flights for a year.

Results: $2.5 million in earned media, 1,000+ organic news placements, 1.2 billion impressions, JetBlue’s most covered campaign ever.

CASE STUDY

Nearly 30,000 people cleared their Instagram to enter our sweepstakes.

Then they used our template to tell us what they’d do if they won, turning their feed into an ad for us.

To get even more buzz at launch, we deleted all of @JetBlue’s IG pics then posted instructions on how to enter.

Did I mention this was JetBlue’s most covered campaign ever? It’s just something I’m immensely proud of.